:root{--ink:#0f172a;--brand:#e94767;--brand-dark:#d72f55;--blue:#3b82f6;--light-blue:#60a5fa;--accent:#f3a44a;--bg:#fff;--soft:#f6f8fc;--surface:#fff;--text:#171b27;--muted:#667085;--border:#e5e8ef;--success:#18875d;--warning:#c47a18;--radius-sm:8px;--radius-md:12px;--radius-card:18px;--radius-lg:26px;--shadow:0 18px 55px rgba(15,23,42,.08);--container:1220px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--text);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;line-height:1.65;-webkit-font-smoothing:antialiased}img{max-width:100%;height:auto}a{color:inherit;text-decoration:none}.container{width:min(var(--container),calc(100% - 40px));margin-inline:auto}.skip-link{position:absolute;left:-9999px}.skip-link:focus{left:16px;top:16px;z-index:1000;background:#fff;padding:10px 14px;border-radius:8px}.site-header{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.94);backdrop-filter:blur(14px);border-bottom:1px solid rgba(229,232,239,.85)}.header-inner{min-height:82px;display:flex;align-items:center;gap:28px}.site-branding{flex:0 0 auto}.brand{display:inline-flex;align-items:center}.brand img{width:228px;max-height:64px;object-fit:contain;object-position:left center}.primary-nav{margin-left:auto}.menu{list-style:none;display:flex;gap:24px;margin:0;padding:0;align-items:center}.menu a{font-size:14px;font-weight:700;color:#344054}.menu a:hover{color:var(--brand)}.header-cta{margin-left:4px}.nav-toggle{display:none;border:0;background:transparent;padding:10px}.nav-toggle span{display:block;width:24px;height:2px;background:var(--ink);margin:5px}.button{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:0 21px;border-radius:999px;font-weight:800;font-size:14px;border:1px solid transparent;transition:.2s ease}.button:hover{transform:translateY(-1px)}.button-primary{background:linear-gradient(135deg,var(--brand),#ff315e);color:#fff;box-shadow:0 12px 30px rgba(233,71,103,.22)}.button-primary:hover{background:linear-gradient(135deg,var(--brand-dark),var(--brand))}.button-secondary{background:var(--ink);color:#fff}.button-outline{background:#fff;border-color:#cfd5df;color:var(--ink)}.button-large{min-height:56px;padding-inline:28px}.button-row{display:flex;gap:12px;flex-wrap:wrap}.hero{position:relative;overflow:hidden;padding:92px 0 78px;background:linear-gradient(180deg,#fff 0%,#fbfcff 100%)}.hero:before{content:"";position:absolute;width:660px;height:660px;border-radius:50%;right:-150px;top:-250px;background:radial-gradient(circle,rgba(233,71,103,.16),rgba(59,130,246,.09) 45%,transparent 70%)}.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;align-items:center;gap:60px;position:relative}.eyebrow{display:inline-block;color:var(--brand);font-size:12px;letter-spacing:.11em;font-weight:900;text-transform:uppercase}.hero h1{font-size:clamp(48px,6vw,78px);line-height:.96;letter-spacing:-.055em;margin:16px 0 24px;color:var(--ink);max-width:760px}.hero h1 span{color:var(--brand)}.hero-copy>p{font-size:18px;color:var(--muted);max-width:690px;margin:0 0 30px}.hero-proof{display:flex;gap:20px;flex-wrap:wrap;margin-top:30px;color:#475467;font-size:13px;font-weight:700}.hero-proof span:before{content:"✓";color:var(--success);margin-right:7px}.hero-visual{position:relative;min-height:500px;display:grid;place-items:center}.hero-visual img{width:min(78%,420px);filter:drop-shadow(0 34px 45px rgba(15,23,42,.18));position:relative;z-index:2}.hero-orb{position:absolute;width:420px;height:420px;border-radius:50%;background:linear-gradient(135deg,rgba(233,71,103,.16),rgba(59,130,246,.16));filter:blur(5px)}.hero-card{position:absolute;z-index:3;background:#fff;border:1px solid var(--border);border-radius:16px;padding:15px 18px;box-shadow:var(--shadow);min-width:170px}.hero-card strong,.hero-card small{display:block}.hero-card strong{color:var(--ink)}.hero-card small{color:var(--muted);font-size:12px}.hero-card-a{left:0;top:80px}.hero-card-b{right:0;bottom:70px}.section{padding:82px 0}.section-soft{background:var(--soft)}.section-ink{background:var(--ink);color:#fff}.trust-strip{padding:26px 0;border-top:1px solid var(--border);border-bottom:1px solid var(--border)}.trust-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}.trust-grid div{padding:4px 12px;border-right:1px solid var(--border)}.trust-grid div:last-child{border-right:0}.trust-grid strong,.trust-grid span{display:block}.trust-grid strong{color:var(--ink)}.trust-grid span{color:var(--muted);font-size:12px}.two-col{display:grid;grid-template-columns:1fr 1fr;gap:68px;align-items:center}h2{font-size:clamp(34px,4vw,52px);line-height:1.05;letter-spacing:-.04em;color:var(--ink);margin:12px 0 20px}.section-ink h2,.section-head.light h2{color:#fff}.two-col p,.section-head p,.card p,.persona-card p{color:var(--muted)}.section-ink p{color:#b9c2d1}.text-link,.card a{color:var(--brand);font-weight:800}.feature-panel,.metric-panel{border:1px solid var(--border);border-radius:var(--radius-lg);background:#fff;padding:24px;box-shadow:var(--shadow)}.feature-row{display:flex;gap:18px;padding:18px 0;border-bottom:1px solid var(--border)}.feature-row:last-child{border-bottom:0}.feature-row b{color:var(--brand);font-size:22px}.feature-row strong,.feature-row small{display:block}.feature-row small{color:var(--muted)}.section-head{max-width:760px;margin:0 auto 38px;text-align:center}.split-head{max-width:none;display:flex;align-items:end;justify-content:space-between;gap:26px;text-align:left}.cards{display:grid;gap:20px}.cards-3{grid-template-columns:repeat(3,1fr)}.cards-2{grid-template-columns:repeat(2,1fr)}.card,.persona-card{border:1px solid var(--border);border-radius:var(--radius-card);background:#fff;padding:28px;box-shadow:0 8px 30px rgba(15,23,42,.05)}.card h3{font-size:23px;line-height:1.2;color:var(--ink);margin:16px 0 10px}.card-icon{display:grid;place-items:center;width:46px;height:46px;border-radius:14px;background:#fff1f4;color:var(--brand);font-weight:900;font-size:22px}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.steps>div{background:#151f35;border:1px solid rgba(255,255,255,.08);border-radius:18px;padding:26px}.steps b{display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:rgba(233,71,103,.14);color:#ff7d98}.steps h3{font-size:19px;margin:16px 0 8px}.steps p{margin:0}.metric-panel{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.metric-panel>div:not(.metric-note){padding:22px;background:var(--soft);border-radius:14px}.metric-panel span,.metric-panel strong{display:block}.metric-panel span{color:var(--muted);font-size:12px}.metric-panel strong{font-size:21px;color:var(--ink)}.metric-note{grid-column:1/-1;color:var(--muted);font-size:13px}.check-list{padding:0;list-style:none}.check-list li{padding:9px 0}.check-list li:before{content:"✓";color:var(--success);font-weight:900;margin-right:10px}.persona-card{padding:38px;background:linear-gradient(135deg,#fff,#fff5f7)}.persona-card.agency{background:linear-gradient(135deg,#fff,#f3f7ff)}.persona-card h2{font-size:38px}.guide-card>span{font-size:12px;text-transform:uppercase;font-weight:900;letter-spacing:.09em;color:var(--blue)}.faq-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}.faq-grid details{background:#fff;border:1px solid var(--border);border-radius:14px;padding:18px 20px}.faq-grid summary{font-weight:800;cursor:pointer;color:var(--ink)}.faq-grid p{color:var(--muted)}.final-cta{border-radius:28px;padding:44px;background:linear-gradient(135deg,#0f172a,#182541);color:#fff;display:flex;justify-content:space-between;align-items:center;gap:30px}.final-cta h2{color:#fff;margin-bottom:10px}.final-cta p{color:#b9c2d1;max-width:700px}.page-main{padding:72px 0}.prose{max-width:900px}.prose h1{font-size:54px;letter-spacing:-.04em;line-height:1.05;color:var(--ink)}.prose h2{font-size:34px}.prose p,.prose li{color:#475467}.site-footer{background:#0b1220;color:#fff;padding:64px 0 26px}.footer-grid{display:grid;grid-template-columns:1.5fr repeat(4,1fr);gap:36px}.footer-brand .brand img{filter:brightness(0) invert(1);opacity:.96}.footer-brand p{color:#98a2b3;font-size:13px;max-width:330px}.site-footer h3{font-size:14px;margin:0 0 12px}.site-footer a:not(.brand){display:block;color:#b6c0cf;font-size:13px;margin:8px 0}.site-footer a:hover{color:#fff}.footer-bottom{border-top:1px solid rgba(255,255,255,.09);margin-top:36px;padding-top:20px;display:flex;justify-content:space-between;color:#8390a4;font-size:12px}.famez-placement-wrap{min-height:220px}.famez-placement-wrap .famez-grid{display:grid!important;grid-template-columns:repeat(5,minmax(0,1fr))!important;gap:16px!important}.famez-placement-wrap .famez-grid>*{width:100%!important;min-width:0!important;max-width:none!important}
@media(max-width:980px){.header-cta{display:none}.nav-toggle{display:block;margin-left:auto}.primary-nav{display:none;position:absolute;left:20px;right:20px;top:74px;background:#fff;border:1px solid var(--border);border-radius:16px;padding:18px;box-shadow:var(--shadow)}.primary-nav.is-open{display:block}.menu{display:block}.menu li{margin:10px 0}.hero-grid,.two-col{grid-template-columns:1fr}.hero-visual{min-height:390px}.trust-grid{grid-template-columns:1fr 1fr}.cards-3,.steps{grid-template-columns:1fr 1fr}.footer-grid{grid-template-columns:1fr 1fr}.famez-placement-wrap .famez-grid{grid-template-columns:repeat(3,minmax(0,1fr))!important}}
@media(max-width:680px){.container{width:min(100% - 28px,var(--container))}.brand img{width:190px}.hero{padding:62px 0 44px}.hero h1{font-size:46px}.hero-visual{min-height:320px}.hero-card{display:none}.section{padding:62px 0}.trust-grid,.cards-3,.cards-2,.steps,.faq-grid,.metric-panel{grid-template-columns:1fr}.trust-grid div{border-right:0;border-bottom:1px solid var(--border);padding:12px 0}.split-head,.final-cta{display:block}.split-head .button{margin-top:16px}.final-cta .button{margin-top:18px}.footer-grid{grid-template-columns:1fr 1fr}.footer-brand{grid-column:1/-1}.footer-bottom{display:block}.famez-placement-wrap .famez-grid{grid-template-columns:1fr!important}}
/* Content pages */
.page-hero{padding:64px 0 46px;background:linear-gradient(180deg,#fff 0%,#f7f9fd 100%);border-bottom:1px solid var(--border)}.page-hero h1{font-size:clamp(44px,6vw,70px);line-height:1;letter-spacing:-.05em;color:var(--ink);margin:24px 0 14px}.page-hero p{max-width:780px;font-size:18px;color:var(--muted);margin:0}.breadcrumbs{display:flex;align-items:center;gap:9px;color:var(--muted);font-size:13px;font-weight:700}.breadcrumbs a:hover{color:var(--brand)}.content-page{padding-top:58px;padding-bottom:86px}.content-page.prose{max-width:980px}.content-page .page-lead{margin:0 0 48px;padding:28px 30px;border:1px solid var(--border);border-radius:20px;background:linear-gradient(135deg,#fff,#f8faff)}.content-page .lead{font-size:21px;line-height:1.65;color:#344054;margin:10px 0 0}.content-page h2{margin-top:58px}.content-page a:not(.button){color:var(--brand);font-weight:800;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}.content-grid{display:grid;gap:16px;margin:28px 0 38px}.content-grid-3{grid-template-columns:repeat(3,1fr)}.info-card{border:1px solid var(--border);border-radius:16px;padding:22px;background:#fff;box-shadow:0 8px 26px rgba(15,23,42,.04)}.info-card strong{display:block;font-size:18px;color:var(--ink);margin-bottom:6px}.info-card p{margin:0}.number-list{counter-reset:item;list-style:none;padding:0;margin:26px 0}.number-list li{position:relative;padding:18px 18px 18px 62px;margin:10px 0;border:1px solid var(--border);border-radius:14px;background:#fff}.number-list li:before{counter-increment:item;content:counter(item);position:absolute;left:18px;top:17px;width:30px;height:30px;border-radius:50%;display:grid;place-items:center;background:#fff1f4;color:var(--brand);font-weight:900}.metric-row{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:28px 0 40px}.metric-row>div{border:1px solid var(--border);border-radius:16px;background:var(--soft);padding:22px}.metric-row span,.metric-row strong{display:block}.metric-row span{font-size:12px;color:var(--muted)}.metric-row strong{font-size:22px;color:var(--ink)}.content-cta{margin-top:64px;padding:34px;border-radius:22px;background:linear-gradient(135deg,#0f172a,#182541);color:#fff;display:flex;align-items:center;justify-content:space-between;gap:30px}.content-cta h2{color:#fff;margin:8px 0}.content-cta p{color:#b9c2d1;margin:0;max-width:620px}.guide-index{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin:34px 0}.guide-index-card{display:block;border:1px solid var(--border);border-radius:18px;padding:28px;background:#fff;text-decoration:none!important;box-shadow:0 8px 26px rgba(15,23,42,.04)}.guide-index-card span{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--blue);font-weight:900}.guide-index-card h2{font-size:28px;margin:10px 0}.guide-index-card p{margin:0}.guide-index-card:hover{transform:translateY(-2px);box-shadow:var(--shadow)}
@media(max-width:800px){.content-grid-3,.metric-row,.guide-index{grid-template-columns:1fr}.content-cta{display:block}.content-cta .button{margin-top:20px}.page-hero{padding:46px 0 34px}.content-page{padding-top:42px}.content-page .page-lead{padding:22px}.content-page .lead{font-size:18px}}
.guides-more{text-align:center;margin:32px 0 0}.content-page .guide-index-card{text-decoration:none}.content-page .guide-index-card:hover{color:inherit}

/* v1.3.1: stable icon system + premium cornerstone content + unified guides hub */
.card-icon svg{width:24px;height:24px;display:block;fill:none;stroke:currentColor;stroke-width:1.9;stroke-linecap:round;stroke-linejoin:round}.network-proof{display:flex;gap:10px;flex-wrap:wrap;margin-top:14px}.network-proof span{display:inline-flex;align-items:center;min-height:30px;padding:0 11px;border:1px solid var(--border);border-radius:999px;background:#fff;color:#667085;font-size:11px;font-weight:800}.page-toc{margin:34px 0;padding:24px 26px;border:1px solid var(--border);border-radius:18px;background:#f8faff}.page-toc strong{display:block;color:var(--ink);margin-bottom:12px;font-size:15px}.page-toc ol{columns:2;column-gap:40px;margin:0;padding-left:20px}.page-toc li{margin:7px 0;color:#475467}.page-toc a{color:#344054;text-decoration:underline;text-decoration-color:#cfd5df;text-underline-offset:3px}.page-toc a:hover{color:var(--brand)}.content-section{scroll-margin-top:110px}.compare-table{width:100%;border-collapse:separate;border-spacing:0;margin:26px 0 34px;border:1px solid var(--border);border-radius:16px;overflow:hidden;background:#fff}.compare-table th,.compare-table td{padding:16px 18px;text-align:left;border-bottom:1px solid var(--border);vertical-align:top}.compare-table th{background:#f7f9fc;color:var(--ink);font-size:13px}.compare-table td{color:#475467}.compare-table tr:last-child td{border-bottom:0}.content-callout{margin:30px 0;padding:26px 28px;border-radius:18px;background:linear-gradient(135deg,#fff5f7,#f5f8ff);border:1px solid #f0d9e1}.content-callout strong{display:block;color:var(--ink);font-size:20px;margin-bottom:6px}.content-callout p{margin:0}.process-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin:24px 0 36px}.process-card{border:1px solid var(--border);border-radius:16px;background:#fff;padding:22px}.process-card b{display:grid;place-items:center;width:36px;height:36px;border-radius:50%;background:#fff1f4;color:var(--brand);margin-bottom:14px}.process-card strong{display:block;color:var(--ink);margin-bottom:6px}.process-card p{margin:0;font-size:14px}.stat-explain{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:24px 0 36px}.stat-explain>div{padding:24px;border:1px solid var(--border);border-radius:16px;background:#fff}.stat-explain span{display:block;color:var(--muted);font-size:12px;text-transform:uppercase;letter-spacing:.08em;font-weight:800}.stat-explain strong{display:block;color:var(--ink);font-size:28px;line-height:1.1;margin:7px 0}.related-guides{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:26px 0 38px}.related-guide{display:block;padding:22px;border:1px solid var(--border);border-radius:16px;background:#fff}.related-guide span{font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--brand);font-weight:900}.related-guide strong{display:block;color:var(--ink);font-size:18px;margin:7px 0}.related-guide small{color:var(--muted)}.content-faq{margin:24px 0 36px}.content-faq details{border:1px solid var(--border);border-radius:14px;padding:17px 19px;background:#fff;margin:10px 0}.content-faq summary{font-weight:800;color:var(--ink);cursor:pointer}.content-faq p{margin-bottom:0}.content-note{font-size:13px;color:#667085;border-left:3px solid var(--brand);padding-left:14px;margin:24px 0}
@media(max-width:900px){.page-toc ol{columns:1}.process-grid{grid-template-columns:1fr 1fr}.related-guides{grid-template-columns:1fr}.stat-explain{grid-template-columns:1fr}.compare-table{display:block;overflow-x:auto}.network-proof{justify-content:flex-start}}
@media(max-width:600px){.process-grid{grid-template-columns:1fr}.page-toc{padding:20px}.compare-table th,.compare-table td{padding:13px 14px}}

/* Unified Guides Hub */
.guides-hub-section{padding-top:58px}.guide-index-unified{align-items:stretch}.guide-index-card-unified{display:flex;flex-direction:column;min-height:230px;padding:28px!important;overflow:visible;color:var(--ink)!important;transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease}.guide-index-card-unified .guide-index-kicker{display:block!important;position:static!important;margin:0 0 12px!important;color:var(--blue)!important;font-size:12px!important;line-height:1.2!important;letter-spacing:.08em!important;text-transform:uppercase;font-weight:900}.guide-index-card-unified h3{display:block!important;position:static!important;margin:0 0 10px!important;color:var(--ink)!important;font-size:28px!important;line-height:1.12!important;letter-spacing:-.03em}.guide-index-card-unified p{display:block!important;position:static!important;margin:0 0 22px!important;color:#475467!important;font-size:15px!important;line-height:1.55!important}.guide-index-card-unified .guide-index-cta{display:flex!important;align-items:center;gap:7px;margin-top:auto;color:var(--brand)!important;font-size:14px;font-weight:900}.guide-index-card-unified:hover{border-color:#d6dce8;transform:translateY(-3px);box-shadow:0 16px 36px rgba(15,23,42,.08)}
@media(max-width:800px){.guide-index-card-unified{min-height:0}.guide-index-card-unified h3{font-size:24px!important}}


/* v1.3.2: compact mobile hero and mobile-first spacing */
@media(max-width:680px){
  .header-inner{min-height:74px;gap:16px}
  .brand img{width:172px;max-height:52px}
  .nav-toggle{padding:8px}
  .nav-toggle span{width:26px;height:2px;margin:5px 0}
  .hero{padding:46px 0 30px}
  .hero-grid{gap:22px}
  .eyebrow{font-size:11px;line-height:1.45;letter-spacing:.10em}
  .hero h1{font-size:42px;line-height:.98;letter-spacing:-.05em;margin:14px 0 20px;max-width:100%}
  .hero-copy>p{font-size:17px;line-height:1.58;margin-bottom:24px}
  .hero .button-row{display:grid;grid-template-columns:1fr;gap:10px;width:100%}
  .hero .button-row .button{width:100%;min-height:54px;padding-inline:18px}
  .hero-proof{display:grid;grid-template-columns:1fr;gap:8px;margin-top:22px;font-size:13px}
  .hero-proof span{display:flex;align-items:flex-start;line-height:1.4}
  .hero-proof span:before{flex:0 0 auto;margin-top:1px}
  .hero-visual{min-height:245px;margin-top:0}
  .hero-visual img{width:230px;max-width:68vw;filter:drop-shadow(0 20px 30px rgba(15,23,42,.14))}
  .hero-orb{width:265px;height:265px;max-width:78vw;max-height:78vw}
  .trust-strip{padding:14px 0}
  .trust-grid{gap:0}
  .trust-grid div{padding:10px 0}
  .trust-grid strong{font-size:15px}
  .trust-grid span{font-size:12px}
  .section{padding:54px 0}
}

@media(max-width:390px){
  .brand img{width:160px}
  .hero h1{font-size:39px}
  .hero-copy>p{font-size:16px}
  .hero-visual{min-height:225px}
  .hero-visual img{width:210px}
  .hero-orb{width:240px;height:240px}
}

/* v1.3.3: final mobile hero tightening */
@media(max-width:680px){
  .hero{padding-bottom:22px}
  .hero-grid{gap:14px}
  .hero .button-row{gap:9px}
  .hero .button-row .button-primary{min-height:54px}
  .hero .button-row .button-secondary{min-height:46px;font-size:13px;box-shadow:none}
  .hero-proof{gap:5px;margin-top:18px}
  .hero-proof span{line-height:1.32}
  .hero-visual{min-height:210px;margin-top:-2px}
  .hero-visual img{width:198px;max-width:56vw;filter:drop-shadow(0 14px 22px rgba(15,23,42,.12))}
  .hero-orb{width:222px;height:222px;max-width:64vw;max-height:64vw;filter:blur(4px)}
  .hero + .trust-strip{margin-top:0}
  .section{padding:50px 0}
}
@media(max-width:390px){
  .hero-visual{min-height:194px}
  .hero-visual img{width:184px}
  .hero-orb{width:208px;height:208px}
}
.guides-editorial-copy{max-width:980px;margin:64px auto 0;padding-top:10px;border-top:1px solid var(--border)}.guides-editorial-copy h2:first-child{margin-top:42px}@media(max-width:800px){.guides-editorial-copy{margin-top:44px}}